Direct Mail Never Goes Out of Style #FactFriday
#FactFriday time! Although people may think with the growth of email and the sky rocketing popularity of social media platforms, many marketers are dumping direct mail. This could not be more wrong!...
View ArticleBenefits of Using Email Marketing
Whether you are looking to attract a new audience or hold onto your loyal customers, the most cost-effective and powerful way to reach people any day, anytime, anywhere and directly to their inbox via...
View ArticleTesting, Tracking, Targeting – Stay on Top of Your Marketing Game
As advertisers, we tend to stick with what’s working. Phrases like “This is the way we’ve always done it.” or “If it ain’t broke, don’t fix it.” These statements can actually be detrimental to growth....
View ArticleWhy Minimal Website Design is Trending in 2016
When it comes to web design the trend used to be get as interactive, intense, stimulating and hit every sense possible. In 2016, those features are now defined as overwhelming and distracting from the...
View ArticleEmail Marketing to Millennials
With $200 billion in annual buying power by 2017, Millennials have become every brand’s desired customer. But what’s the best way to reach them- Text, Facebook, Instagram, Snapchat? Wrong. The answer...
View ArticleCinco de Mayo Marketing
There is a lot to celebrate in the month of May! This is a fantastic time to remind prospects and clients of upcoming holidays they can capitalize on marketing to their audience including Cinco de Mayo...
View ArticleThe Psychology of Mobile Email Marketing
While it’s no surprise that the majority of consumers are checking their email on their smartphones now more than ever, it may be interesting to advertisers to know what consumers are doing after the...
View ArticlePlanning A Multilingual Marketing Campaign? Here are some pointers.
When planning a multilingual marketing campaign, how you are going to tackle the language barrier? Yes, there are free translation tools such as Google Translate which may work for understanding the...
View ArticleThe Digital Age of Political Campaigns
Did you know that nearly 64% of Americans own a smartphone, and a substantial 97% of them use text messaging? That being said, the text messaging feature is also the most frequently used application of...
View ArticleWhatsApp Introduces Desktop Apps For Windows And Mac
WhatsApp is the biggest messaging application in the world with more than 1 billion active users, and only lives on a mobile phone. It was recently announced that WhatsApp will launch its first desktop...
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